Are you interested in growing your blog with steady traffic? All you need is to write on relevant contents. Here, you will be learning how to engage in keyword research.
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How to Engage in Keyword Research
With keyword research, you will be able to get free keywords on your niche and as well, have good information about them. Keywords have different relevance and receive different search volume. So, if you are looking forward to getting good traffic from search engines, you must not be writing on a keyword with 100 searches monthly.
Also, advertisers bid for keywords on your blog. The CPC (cost per click) used by certain advertisers is determined by keywords. Some keywords can get you a CPC as high as $10 or $100 while some might not even make you $0.01. This is why it is very essential to make your keyword research right before publishing an article.
My experience before I started keyword research was that one of my blogs was receiving around 20k visitors per day and I hardly made $5 per day. Seeing other friends around me making $100 daily with less than 5k traffic. This got me frustrated at first, but I have a re-think and started working on keyword research.
Keyword research is time-consuming and not for the lazy type but it’s definitely worth it in end. It is a factor that determines how well your blog will perform in the nearest future to come.
Recommendations:
- Google Trends
- Keyword Planner
Google Trends
Google Trends gives information about most search keywords in the past hour, day, month or years. It gives information regarding the number of searches a keyword receives at a scheduled time in a specific country and help you engage in keyword research.
In addition, it also gives related topics that have that keyword and their search volume too. Google trends do not predict keyword, it only let you suggest keyword while it gives the search information in return.
To use google trends, visit trends.google.com and enter any keyword of choice.
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Google Keyword Planner
Google keyword planner is another Google product that gives certain relating to keywords and helps you engage in keyword research. You can easily get keyword ideas from your competitors too. All you need to do is to identify a competitor’s URL and input in the keyword planner tool.
Google keyword planner on its own end, will return all keywords that could be found on the website. It will also give the average monthly searches, competition (low, medium or high), ad impression share, top of the page bid (low and high range) of each keyword found on the website.
Also, you can analyze these keywords and select your choice. As a typical beginner still looking for traffic, I will advise you to select and write on keywords with at least, 1k monthly searches and with low competition. If you focus on earning better, you can check their top of the page bid (low and high range).
The top of the page bid depends on the keyword and countries. A keyword might have different bids for different countries. Most keywords have good bids from countries like UK, USA, and other European countries. You may find this guide on the highest paying keywords, niches and countries for Google AdSense helpful.
How to Use Google Keyword Planner?
You can visit the Google keyword planner website and start researching new topics you can write about. However, you will be required to enter a keyword or a URL to get keyword ideas. Keyword ideas will be generated based on the keyword or URL you have supplied earlier.
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